Key Principles for Your Journey
“He who travels adds to his life”
Set off on an adventure and discover the Kingdom of Morocco. After only a few hours by plane, you arrive in a world that is different yet close at hand. A successful journey is one that is well prepared in advance. In our view, travel remains one of life’s most enriching experiences.
“A hurried man is already dead”
A widely used expression in Morocco, this reflects a different relationship with time. The slower pace of life may come as a surprise, but remember: you are on holiday, so take your time.
It is often best to let things unfold naturally. By embracing this rhythm, you will find yourself in the right place at the right time, and fully able to enjoy the experience.
“You have the clocks, we have the time”
“Bismillah”
Mint tea is a true symbol of Moroccan culture. It is no exaggeration to say that every household has its own way of preparing it.
Serving tea is a genuine ritual that highlights hospitality and flavour, and it is enjoyed throughout the day.
It is also a valuable opportunity to meet locals and experience the atmosphere of the country. An invitation to share tea is rarely refused.
“Beware of still waters”
“If you have great wealth, give your possessions; if you have little, give your heart”
Moroccans are well known for their exceptional hospitality and sense of welcome. It is common to be invited, and refusing may be considered impolite.
As the cost of living in Morocco is generally lower than in many other countries, leaving a small token of appreciation is customary when appropriate.
“A well-born man always speaks well of the place where he has spent the night”
Always remain polite and thank your hosts for their hospitality. Accommodation may sometimes be simple, but it is offered with genuine goodwill.
A few local customs should be respected: use your right hand when eating, remove your shoes when entering a home, and always ask permission before taking photographs.
Wherever you go, remember that you are a guest.
“Learning should last until the grave”
Before travelling, take time to learn about Morocco and its culture. Even a few words or expressions in Arabic will be appreciated. Once there, remain open-minded and embrace the local way of life.
You may also take the opportunity to learn traditional skills such as preparing local dishes, making mint tea, or baking Moroccan bread.
“Chance is worth more than a thousand appointments”
“Cheaper than free!”
“Cast a good deed into the sea, and it will return to you”
Before you travel, consider bringing items you no longer need to donate upon arrival, preferably through village leaders, teachers, or recognised associations. Once there, respectful behaviour will be met with the same respect.
Remain courteous and discreet, and you will be welcomed in the same spirit. Avoid judgement and remain open to other cultures and ways of life.
